01
What counts as engagement on TikTok
Likes (the heart), comments, shares (the arrow) and saves (the bookmark). All four sit next to each video; views are on your profile.
Engagement rate calculator for TikTok and Instagram
Type the views, likes and comments on your videos. You'll see their engagement rate with the formula in plain sight, and whether the latest is above or below what's normal for your account.
- Free, no sign-up
- Your numbers stay in your browser
- TikTok and Instagram kept apart
Your numbers are saved only in this browser.
How it works
How to calculate engagement rate: the two formulas
Both start from the same interactions. One divides them by views and the other by followers, so they can give very different numbers.
A worked example
A reel with 4,000 views, 120 likes, 14 comments, 9 shares and 31 saves, on an account with 2,500 followers.
120 + 14 + 9 + 31 = 174 interactions
- Engagement rate · By views
- (likes + comments + shares + saves) ÷ views
- 174 ÷ 4,000 = 4.35%
- Engagement rate · By followers
- (likes + comments + shares + saves) ÷ followers
- 174 ÷ 2,500 = 6.96%
Made-up numbers, just to show the sum.
02
What counts as engagement on Instagram
Likes and comments show on the reel. Views, shares and saves only you can see, under «View insights». Leave them out and the rate comes out lower: always add up the same things to compare.
03
By views: the one for TikTok and Reels
On TikTok and Reels, views come mostly from people who don't follow you. Divide by followers and a video that travels far pushes the rate way up, while one only your followers see drags it down.
04
By followers: when it helps
For posts mostly your followers see, like a photo or a carousel, or to see how much your account responds overall. Don't compare one account's rate by followers with another's rate by views.
05
Why compare with your own videos, not an average
A general average lumps accounts of a hundred followers in with accounts of a million, and every source counts interactions its own way. Your normal engagement comes from your own videos, always counted the same way, so it tells you whether the latest did better or worse for you. That's why there's no «good rate» number here.
06
What your normal engagement is
The median rate by views across your videos: sort them from lowest to highest and keep the middle one, so one odd video can't move it. It needs at least 3, the same rule Hop uses for your normal video.
Want to compare views only? Use the views calculator
Want the next one to open stronger? Check its first line with the hook analyzer
To read your numbers calmly: how to read your TikTok and Instagram analytics
Questions
About the engagement rate calculator
Add up a video's likes, comments, shares and saves and divide by its views. That's the engagement rate by views, the one that works best on TikTok.
The same way: likes + comments + shares + saves, divided by the reel's views. Shares and saves are under «View insights»; if you leave them out, the calculator tells you they're not in.
It depends on your account, your topic and how it's counted. So the calculator gives no general number: it compares your latest video with your normal engagement, the median of your videos.
On TikTok and Reels, by views: they come mostly from people who don't follow you. The rate by followers works for what mostly your followers see, like photos or carousels.
How many of the people who saw your video did something with it: liked, commented, shared or saved it. It's given as a percentage.
One gives you the rate. To know whether it's good for you, you need at least 3: with fewer you can't see what's normal for your account.
No rate guarantees it, and no tool can promise a video will go viral. The calculator compares what has already happened; it doesn't predict anything.
It's free, with no sign-up. Your numbers stay in your browser; «Clear my numbers» removes them.
It doesn't give you a rate: Hop keeps the views, likes, comments, shares and saves on every post and compares each video with your normal video. It's in private beta right now.
Private beta
Let Hop read your numbers for you, video by video.
Private beta. Leave your email and you'll get a note when there's room.
Your email, only for the beta. Privacy