01
Opens with a greeting
A greeting spends the first second. Start with the topic.
- Before
- «Hi everyone, today I'm showing you my bakery.»
- Better
- «This is how we knead 40 loaves before six.»
Free TikTok hook analyzer
Type your video's first line and see what's holding it back before you film. These are the rules Hop checks every script against.
- Free, no sign-up
- What you type stays in your browser
- Works in English and Spanish
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What it checks
How to write a good TikTok hook: the ten rules
Each rule looks for one mistake in the first seconds and costs points when it fires. With none, the hook scores 10.
Starting from zero? Read what a hook is and how to write yours
02
Slow to start
The hook takes too long to arrive. Say the topic in the first sentence.
- Before
- «In this video we're going to look at how to organise your fridge.»
- Better
- «Your fridge lasts twice as long set up like this.»
03
Doesn't say what it is
The line doesn't say what it's about. Name the dish, the tool or the case.
- Before
- «Here's a trick for your hair.»
- Better
- «The mistake you make drying your hair with a towel.»
04
Leaves nothing open
It doesn't leave a question open. Stop before you answer it.
- Before
- «Let me tell you how I write my quotes.»
- Better
- «Every quote took me an hour, until I changed this.»
05
Too long
It won't fit in the first few seconds. Cut some words.
- Before
- «Today I wanted to tell you a little bit about how it all started at the workshop and why we moved last year.»
- Better
- «Why we moved after ten years in the same place.»
06
Too short
Too short to make sense. One word isn't a hook.
- Before
- «Recipes.»
- Better
- «Three ten-minute dinners for this week.»
07
Sounds like jargon
Nobody says that word out loud. Swap it for something concrete.
- Before
- «Optimise your business funnel with synergy.»
- Better
- «Why your customers leave before they pay.»
08
Promises a result
You can't promise the outcome. Say what people will see.
- Before
- «This will blow up your account, I promise.»
- Better
- «What I changed in my videos this month.»
09
Doesn't match the text
What people read and what you say don't match.
- Before
- «You say «Sourdough takes 24 hours» and the screen reads «Follow me for more recipes».»
- Better
- «On screen: «Sourdough: 24 hours».»
10
Teases and doesn't deliver
It teases something hidden and doesn't pay it off. Give the fact in the next line.
- Before
- «You won't believe what happens to the bread.»
- Better
- «This is why your bread goes stale in two hours.»
TikTok hooks
TikTok hook examples you can adapt for Reels too
Seven ways to open a video. Fill the blank with your topic and test it in the analyzer.
[result] in [time]
For a tutorial or a before and after.
«Every review answered in five minutes.»
Try it[number] [things] that [result]
For a list people get at a glance.
«Three expenses you can claim if you're self-employed.»
Try itThe mistake that [cost]
For health, money or education, without fear.
«The mistake that makes your bread come out flat.»
Try itIf you're [who], …
So your people recognise themselves in the first line.
«If you're a physio, you get asked this every week.»
Try itFrom [before] to [after]
For a change you can show.
«From three hours to twenty minutes on the books.»
Try it[specific question]?
For a doubt your audience already has.
«How much does a plumber charge for an emergency?»
Try itQuestions
About the hook analyzer
It's how the video opens: the first line or image, the one that gives viewers a reason to stay. On TikTok and Reels it's decided in the first few seconds.
Yes, it's free to use, with no sign-up or email. What you type is analyzed in your browser and isn't stored anywhere.
No. It's a mistake filter: it looks for what tends to make people scroll past, like a greeting, a vague line or a promise. Views also depend on the video, the topic and your account.
No, and no tool can promise that. It removes the mistakes that make people scroll past in the first second; the rest depends on the video, the topic and your account.
Yes. The rules look at the line you say first, so they work the same for TikTok and Reels.
As many as you can say in about 3 seconds: 4 to 12 is usually enough. From 16 words on, the analyzer flags it as long.
The words people read from the first frame. Keep them to 2 to 7, don't cut them mid-phrase, and say any number out loud in the video too.
Hop is a marketing assistant for TikTok and Instagram. It tells you what to film, reviews your video before you post it and compares each one with your normal video. It's in private beta right now.
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Get every script with its hook already checked.
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