01
What an audience video is
A video for people who don't know you yet: what you get asked, how you work, a common mistake in your field. It doesn't name what you sell. It's the one that gets you found and followed.
The 80/20 rule for social media: how many videos should sell
Pick your kind of account, how much you want to talk about what you sell and how many videos you post. You get a 4-week plan: which videos are there to win an audience and which mention your product, never two in a row.
- Free, no sign-up
- Your choices never leave your browser
- The same rule Hop uses
Your choices are only saved in this browser.
How it works
Selling on TikTok and Instagram without being pushy
Most of your videos are there so people get to know you. Now and then, one mentions what you sell. Here's how they're split and why.
02
What a product video is
It covers a topic your audience cares about and names what you sell once, in one natural line, usually at the end. It isn't an ad or a demo: without that line, the video would still be useful.
03
The 80/20 rule for social media
It says about 8 in 10 posts should give the viewer something and 2 can talk about what you sell. That's the Normal level: over a long run it's 1 product video in 5, and the app describes it as 1 in 4 or 5. A little lowers it to 1 in 8 and A lot raises it to 1 in 3.
04
Why never two product videos in a row
Two videos in a row about what you sell stand out: someone who just found you sees two ads and leaves. With at least one audience video in between, each mention comes after something useful. Hop follows the same rule, across the week line too.
05
Why small businesses oversell
When you run a business, every video feels like a chance to sell, and the account ends up looking like a catalogue. But hardly anyone knows a small account yet: first they have to find you through something useful to them. That's what audience videos do.
06
How it changes with your kind of account
A local business talks about its craft and mentions the shop. A digital product teaches something on its topic and mentions the course or the app. Services show how they work and mention they take clients. A personal brand shares its days and mentions its collaborations. You pick the ratio; the kind of account changes what that one line is about.
Know which video is next? Check its first line with the hook analyzer
Already posted it? Compare it with your normal video in the views calculator
Want to see if people respond? Get its rate with the engagement rate calculator
From idea to script: how to make TikTok videos and reels
Questions
About the 80/20 rule and videos that sell
A way to split what you post: about 8 in 10 posts give the viewer something and 2 talk about what you sell. In this plan it's the Normal level.
It depends on how much you want to sell and how often you post. With Normal, 1 video in 4 or 5; with A little, 1 in 8; with A lot, 1 in 3. Never two in a row.
Make almost every video useful to whoever watches it, and in product videos name what you sell once, in one natural line at the end. If the video still works without that line, it won't sound like an ad.
Any video that names what you sell: your shop, your course, your service or a collaboration. The rest are audience videos and don't name it.
As many as you can film without giving up. The tool splits whatever number you set, from 1 to 14. With few videos the product one takes longer to come round, and that's fine.
No. It shows you which videos come each week and which of them talk about what you sell. Hop doesn't post or schedule either: it tells you what to film and you upload it.
No one can promise sales or that a video will go viral. The plan only splits your videos so what you sell doesn't crowd out the rest.
It's free, with no sign-up. Your choices stay in your browser; «Clear my choices» removes them.
Yes, with your scripts: tell it what you sell and how much you want to talk about it, and it tags each idea Audience or Product, never two product ones in a row. It's in private beta right now.
Private beta
Let Hop decide which video is next, knowing what you sell.
Private beta. Leave your email and you'll get a note when there's room.
Your email, only for the beta. Privacy