Author
Ilay Galron
CTO at Hop
Guides by Ilay Galron
Templates
Content calendar template for TikTok and Instagram (download)
Download a content calendar template for TikTok and Instagram and learn how to fill it in: pace, ideas, formats, hooks and what to measure.
· 3 min read
Hooks
Types of hooks for videos: the 7 that work and how to write each one
The 7 types of hook for TikTok and Reels: question, surprising fact, news, list, story, opinion and result first. With a template and examples for each.
· 5 min read
Glossary
What is the Instagram reels skip rate, and how do you lower it?
A reel's skip rate is the share of views where people swiped past it at the start. Where to find it, how to read it and how to bring it down.
· 2 min read
Glossary
What is organic reach on TikTok and Instagram?
Organic reach is how many different accounts see your content without you paying for it. How it differs from views and from paid reach.
· 2 min read
Formats
POV videos: what they are, when they work and a script for yours
What a POV video is on TikTok and Reels, when it suits your account, which hooks go with it and a script template to film yours today.
· 3 min read
Formats
Storytime videos: how to tell a story on TikTok, with a script template
The storytime format for TikTok and Reels: what it is, when it works, which hooks suit it and a script template to tell your story without rambling.
· 3 min read
Formats
Talking head videos: when they work and a script to film yours
The talking head format for TikTok and Reels: when it works, which hooks suit it and a script template to film it on your phone.
· 3 min read
Guides
What a hook is and how to write yours
A TikTok hook is a video’s opening: learn how to write one that sets a clear expectation and compare it with similar posts.
· 8 min read
Guides
Media kit for creators: what to include even when you're small
Learn what a media kit should include, how to present small-account metrics honestly and how to show brands what you can offer.
· 7 min read
Guides
How to promote a TikTok video on a small budget
Use TikTok Promote with a clear goal, a firm spending limit and a video that beats your usual results. Learn how to test without treating views as sales.
· 13 min read
Guides
TikTok and Instagram analytics: what to measure when you're small
TikTok analytics work best when you compare with your own median. Learn which TikTok and Instagram metrics to track, test and turn into decisions.
· 12 min read
Guides
How to make TikTok videos and reels: from idea to script
How to make TikTok videos: start with a clear question, pair spoken lines with visual actions, and prepare a shot list before filming.
· 13 min read
Guides
How to grow on TikTok when you're starting from zero
How to grow on TikTok: choose a clear audience, build repeatable videos and compare results with your own median, without chasing every trend.
· 12 min read