Guides to growing on TikTok and Instagram
The long guides: how to grow on each platform, how to make a video from start to finish, which numbers to watch and when promoting is worth it. Start here if your account is new.
12 articles
Promotion
Is TikTok Promote worth it? When yes and when no
TikTok Promote may be worth testing when a video connects with viewers. Compare it with your typical results before spending.
· 5 min read
Growing on TikTok
How to get more views on TikTok without chasing hacks
Learn how to get more views on TikTok by making a clear promise, comparing videos with your own median and testing one change at a time.
· 7 min read
Ideas and scripts
What a hook is and how to write yours
A TikTok hook is a video’s opening: learn how to write one that sets a clear expectation and compare it with similar posts.
· 8 min read
Being a creator
Media kit for creators: what to include even when you're small
Learn what a media kit should include, how to present small-account metrics honestly and how to show brands what you can offer.
· 7 min read
Growing on Instagram
Instagram carousels: how to make one people save
Make an Instagram carousel worth saving with a clear task, readable slides and a useful checklist. Then test it against your own usual results.
· 7 min read
Promotion
How to promote a TikTok video on a small budget
Use TikTok Promote with a clear goal, a firm spending limit and a video that beats your usual results. Learn how to test without treating views as sales.
· 13 min read
AI and marketing
AI for social media: what it can do for a creator and what it can't
AI for social media can organise ideas, draft scripts and support analysis. Learn what to delegate, what to check and how to measure its value.
· 13 min read
Being a creator
How to become a content creator: a guide to starting for real
To become a content creator, choose an audience, publish your first posts and build a manageable routine; compare similar posts with your own median.
· 12 min read
Metrics
TikTok and Instagram analytics: what to measure when you're small
TikTok analytics work best when you compare with your own median. Learn which TikTok and Instagram metrics to track, test and turn into decisions.
· 12 min read
Growing on Instagram
How to grow on Instagram with reels and carousels
How to grow on Instagram: combine clear reels, useful carousels and a sustainable routine; compare your own results.
· 11 min read
Ideas and scripts
How to make TikTok videos and reels: from idea to script
How to make TikTok videos: start with a clear question, pair spoken lines with visual actions, and prepare a shot list before filming.
· 13 min read
Growing on TikTok
How to grow on TikTok when you're starting from zero
How to grow on TikTok: choose a clear audience, build repeatable videos and compare results with your own median, without chasing every trend.
· 12 min read