TikTok and Instagram glossary
What each word you'll run into means: FYP, retention, organic reach, UGC, skip rate. Every term has a short definition and a page that explains how to use it on your account.
5 terms
- What does FYP mean on TikTok, and how do you get on the For You page?
- FYP stands for For You Page: TikTok's feed of videos recommended to each person. What decides what shows up there, and why adding #fyp doesn't help.
- What is organic reach on TikTok and Instagram?
- Organic reach is how many different accounts see your content without you paying for it. How it differs from views and from paid reach.
- What is retention on TikTok, and how do you read it on your videos?
- Retention is how many people keep watching your video, second by second. What it measures on TikTok, where to find it and how to use it on your next video.
- What is the Instagram reels skip rate, and how do you lower it?
- A reel's skip rate is the share of views where people swiped past it at the start. Where to find it, how to read it and how to bring it down.
- What is UGC? User-generated content and UGC creators explained
- UGC means user-generated content: videos and photos made by customers, not the brand. What a UGC creator is and how to use UGC if you run a business.