Author
Daniel Galron
CEO at Hop
Guides by Daniel Galron
Formats
Before and after videos: when they work and a script template
The before and after format for TikTok and Reels: what it is, which businesses and topics it suits, which hooks go with it and a script template.
· 3 min read
For your business
Instagram for freelancers: what to post so clients come to you
Instagram for freelancers and independent professionals: which reels and carousels to post, how much to talk about your services and how to measure leads.
· 4 min read
For your business
TikTok for restaurants: what to film to fill tables without looking like an ad
TikTok for restaurants and bars: video ideas that work, how many to give your menu and how to measure whether they bring in local customers.
· 5 min read
Glossary
What is retention on TikTok, and how do you read it on your videos?
Retention is how many people keep watching your video, second by second. What it measures on TikTok, where to find it and how to use it on your next video.
· 2 min read
Glossary
What does FYP mean on TikTok, and how do you get on the For You page?
FYP stands for For You Page: TikTok's feed of videos recommended to each person. What decides what shows up there, and why adding #fyp doesn't help.
· 2 min read
Glossary
What is UGC? User-generated content and UGC creators explained
UGC means user-generated content: videos and photos made by customers, not the brand. What a UGC creator is and how to use UGC if you run a business.
· 2 min read
Guides
Is TikTok Promote worth it? When yes and when no
TikTok Promote may be worth testing when a video connects with viewers. Compare it with your typical results before spending.
· 5 min read
Guides
How to get more views on TikTok without chasing hacks
Learn how to get more views on TikTok by making a clear promise, comparing videos with your own median and testing one change at a time.
· 7 min read
Guides
Instagram carousels: how to make one people save
Make an Instagram carousel worth saving with a clear task, readable slides and a useful checklist. Then test it against your own usual results.
· 7 min read
Guides
AI for social media: what it can do for a creator and what it can't
AI for social media can organise ideas, draft scripts and support analysis. Learn what to delegate, what to check and how to measure its value.
· 13 min read
Guides
How to become a content creator: a guide to starting for real
To become a content creator, choose an audience, publish your first posts and build a manageable routine; compare similar posts with your own median.
· 12 min read
Guides
How to grow on Instagram with reels and carousels
How to grow on Instagram: combine clear reels, useful carousels and a sustainable routine; compare your own results.
· 11 min read